01
PAID ADVERTISING
Reach potential customers.
Campaigns built around your services, service area, and offer—with ongoing testing and management.
- Meta campaign management
- Service-area targeting
- Creative testing & reporting
MARKETING FOR LOCAL SERVICE BUSINESSES
Your next customer
is looking.
Help them
choose you.
Paid advertising, clear websites, and consistent follow-up. We connect the pieces so more inquiries have a path to a booked appointment.
Paid advertising·Websites·Creative·Follow-up
01 / THE BIGGER PICTURE
You’re busy
doing the work.
Marketing needs
a plan of its own.
Maybe most of your business comes through referrals. Maybe your website no longer reflects the quality of your work. Or following up on inquiries gets pushed behind the next job.
North Star helps you put the pieces together—from the ad someone sees to what happens after they reach out.
See how we work ↗02 / HOW WE HELP
Get found. Earn trust.
Keep inquiries moving.
Start with the support you need now.
Connect more of the pieces as you grow.
02
AD CREATIVE & CONTENT
Give people a reason to choose you.
Creative that shows your work, explains your value, and makes your business recognizable.
- Static ad creative
- Short-form video editing
- Ad copy & creative direction
03
WEBSITES & LANDING PAGES
Make the next step easy.
Thoughtful websites that clearly explain your services and make it simple to call, inquire, or book.
- Service business websites
- Campaign landing pages
- Lead capture & booking links
04
LEAD FOLLOW-UP & BOOKING
Keep inquiries moving.
Practical systems that help your team stay responsive while you’re out doing the work.
- Follow-up workflows
- Appointment booking
- Confirmations & reminders
A focused project or a connected plan.
We’ll scope the work around your priorities.
03 / CONNECT THE PIECES
What happens
after the click
matters, too.
An ad gets attention. Your website helps someone understand your services. Your response helps move the conversation forward.
We look at how those steps connect, then focus on the parts that need attention.
01
Get noticed.
See your business
02
Build trust.
Explore your services
03
Start a conversation.
Reach out
04
Keep it going.
Follow up
04 / WORKING TOGETHER
A clear process.
From the start.
Your business first.
We talk through your services, service area, goals, and how you currently handle inquiries.
A scope that makes sense.
We agree on an approach, deliverables, responsibilities, and timing.
Bring it to life.
We create the work, gather your feedback, and prepare the agreed pieces for launch.
Learn as we go.
For ongoing engagements, we review performance and use what we learn to guide the next round.
05 / MEET NORTH STAR
A creative eye.
A practical
approach.
Thoughtful marketing.
Hands-on support.
North Star brings advertising, creative, websites, and follow-up together for local service businesses.
We combine a background in media and creative production with practical marketing execution. We take time to understand what you offer, where you work, and the customers you want to reach.
06 / A FEW GOOD QUESTIONS
Before we
say hello.
Who do you work with?
We focus on local service businesses looking for help with their advertising, website, creative, or follow-up. The discovery call helps us assess whether we’re a good fit.
Can we start with just one service?
Yes. We can scope a focused website or creative project, or discuss a combination of services depending on what you need.
Do I need photos and videos ready?
We’ll review what you already have and identify what’s needed for the agreed scope. Photos and footage of your actual work can be valuable starting points.
Is advertising spend included?
No. Advertising spend is separate from our service fees and is paid directly to the advertising platform.
How much does it cost?
Pricing depends on the deliverables and level of ongoing support. After discussing your needs, we’ll provide a clear proposal.
Do you guarantee leads or customers?
We don’t promise a fixed number. Results depend on your market, offer, budget, and sales process. We define the scope clearly and review performance as part of ongoing management.
What happens on the discovery call?
We’ll discuss your business, what you want to improve, and what you’re currently doing. If there’s a fit, we’ll outline a possible next step.
NORTH STAR CONSULTING
Prefer to send a note?
Tell us what you’re working on. Choose text updates only if you want them.
YOUR NEXT CHAPTER
Where does your
marketing need
support?
Let’s look at how customers find you,
what happens when they reach out,
and where we can help.